Ux COPY & CONTENT DESIGN

Content is design. I create experiences, not just words.

I'm a full-stack content designer who puts users first. This means end-to-end leadership and involvement, from user research to ideation to building a meaningful strategy and executing it against metrics that matter, to testing and refinement. 

Every action the user performs on a product is an opportunity to start an authentic conversation with them. Accessibility, clarity and concision are the cornerstones of the microcopy I create. 

Verizon

All my work at Verizon was in the consumer-facing side of Verizon apps and services. Aside from tactical content design work for fast releases, I also led design strategies for unifying the experiences across multiple digital products and standardizing flows that were used widely across consumer-facing products (e.g., login, password guidelines, etc.).

As an Associate Creative Director, UX Copywriting, at Publicis Sapient (contract), I worked with the Verizon Value Organization and supported the app experiences for Verizon's affordable brands like Tracfone, Total Wireless, Straight Talk and Walmart Family Mobile. This included everything from high-level strategizing and concepting work, like bringing each brand's individual voice to life and reimagining the app experiences to include AI-assisted agents and other conversational guidance, to more immediate tactical solutions, like building thoughtful, research-led solutions, modernizing existing app interfaces and creating error messages for activation, login, payment, etc.

Pinterest

As a staff content designer at Pinterest, I worked on multiple high-traffic, high-visibility, high-impact product surfaces in the ads measurement space. I updated the analytics experience to align with the new business strategy and built the brand new campaign insights page. I also mentored two ads measurement content designers.

Meta

During my time at Meta, I was a senior content designer on the privacy infrastructure team. We built the internal tooling that enabled Meta employees launching new products, campaigns, etc., to ensure that user privacy is protected. As they were building their products, they had to go through a notoriously complex privacy review process that allowed them to explain their privacy practices to auditors and also submit evidence to prove that they implemented everything necessary to uphold Meta's privacy standards. This evidence submission process was the focus of my team. I also contributed to the overall privacy and content design disciplines and worked on other high-impact, high-visibility cross-functional projects.

Unbabel

As the senior content strategist at Unbabel (and the only content person until I grew the team), I had the amazing opportunity to work on marketing content, UX projects and anything else at the intersection of marketing and content design. I built the style guide and voice and tone framework and socialized it through the organization. I also provided end-to-end support for a massive rebranding, a brand new pricing framework, launching a new market category, a first ever annual event of its kind, and an acquisition, among other things.