Ux COPY & CONTENT DESIGN
I make product interactions feel human.
Every action the user performs on a product is an opportunity to start an authentic conversation with them.
Accessibility, clarity, and concision are the cornerstones of the web copy and product microcopy I create.
Pinterest
As a staff content designer at Pinterest, I worked on multiple product surfaces in the ads measurement space. I updated the analytics experience to align with the new business strategy and built the brand new campaign insights page. I also mentored two ads measurement content designers.
Identified opportunities for enhancing the current Ads reporting experience and designed a brand new experience to show granular insights on individual campaigns.
Tooltips for metrics, product tour, empty states, etc., to help the user learn about the new Campaign Insights product and effectively measure their performance.
Overhauled the Analytics experience (for paid and organic content performance) to align with the companywide strategic pivot to simplify content creation.
Meta
During my time at Meta, I was a senior content designer on the privacy infrastructure team. We built the internal tooling that enabled Meta employees launching new products, campaigns, etc., to ensure that user privacy is protected. As they were building their products, they had to go through a notoriously complex privacy review process that allowed them to explain their privacy practices to auditors and also submit evidence to prove that they implemented everything necessary to uphold Meta's privacy standards. This evidence submission process was the focus of my team. I also contributed to the overall privacy and content design disciplines and worked on other high-impact, high-visibility cross-functional projects.
Pitched and built a separate simplified process for non-technical (non-engineering) users like marketers to submit their privacy-related information.
Created a flow to allow the users to leave feedback on one part of the privacy review process so we could learn more about how the process was impacting launches.
Took learnings from research and designed a flow that would enable users to get support from other users having similar experiences with the complex privacy process.
Developed a workshop exercise to help a diverse group of folks who got thrown together after a re-org and needed a clear, effective name for their new team.
Verizon
All my work at Verizon is in the consumer-facing side of Verizon apps and services. Aside from tactical content design work for fast releases, I also lead design strategies for unifying the experiences across multiple digital products and standardizing flows that were used widely across consumer-facing products (e.g., login, password guidelines, etc.).
Designed a simple flow for Stream TV recycling to help Washington DC users mail their device in and show users outside of DC where their nearest store was so they could bring their device in.
Builder.io
Helped the product and product marketing team solidify their messaging, positioning and onboarding approach to a) properly support the user and b) be more strategic about marketing within the product.
Unbabel
As the senior content strategist at Unbabel (and the only content person until I grew the team), I had the amazing opportunity to work on marketing content, UX projects and anything else at the intersection of marketing and content design. I built the style guide and voice and tone framework and socialized it through the organization. I also provided end-to-end support for a massive rebranding, a brand new pricing framework, launching a new market category, a first ever annual event of its kind, and an acquisition, among other things.
Built the style guidelines and reworked the whole website to match the brand's new voice and values.
Created the marketing content design strategy for our new pricing model and built a page to inform and educate the user.
Create the architecture, wireframed and provided end-to-end content for a comprehensive comparison page.
Activated the new brand and designed the whole experience for a first-ever annual event that also launched a new market category.
Designed the product tour including the product copy to create an immersive demo experience.
Established the comprehensive Unbabel content guidelines and socialized them across the organization to ensure adoption.