We wanted to help our users to visualize what the product does and how it works without signing up. With our pricing becoming more transparent, prospects were beginning to ask for an option to understand the product first before getting a demo.
We needed to make the experience mimic the actual product. This tour could not be misleading, or we'd lose our viewer's trust. We needed to show that the product sat on their existing workflows on Salesforce, Zendesk, etc., with minimal disruption.
I helped Product Marketing and Creative create a series of clutter-free, interactive tours. I edited the captions for clarity and concision. Here's a sample.